SEO Expert / Strategist / Author
Almost 20 years.
Almost 20 years.
No templates.
No fluff.
Hi, I'm Vlad Sand. I help businesses understand why their site is not performing and what it actually takes to fix it. Strategy, clarity, and real SEO backed by nearly two decades of hands-on work.
700+ Websites optimized
9M+ Peak monthly visits managed
14yr In SEO agencies
1000s Audits and strategies
Ideal Client
Who I work with
I work with people who are serious about SEO and ready to move beyond generic advice.
01
Business Owners and Executives
You are running a business that depends on organic traffic. You have tried things, spent money, and still cannot get a clear answer on why growth has stalled.
Traffic is flat or dropping with no obvious reason Past agencies delivered reports, not results You need clarity, not more complexity You want someone accountable, not just advisory
02
Marketing Managers and Teams
You run the marketing side and need an SEO perspective that integrates with the bigger picture. You want someone who speaks business, not just technical jargon.
Your dev team and SEO do not speak the same language You need a strategy that your team can actually implement Reporting is disconnected from business outcomes You want a second opinion before major decisions
03
Publishers and Content Sites
You run a site that lives or dies by organic traffic. Algorithm updates hit you hard and you need someone who has managed sites at serious traffic scale.
A core update wiped out a significant portion of your traffic You have content but no structural SEO strategy Monetization depends on volume, so traffic is everything
04
E-commerce and Enterprise Sites
Large sites with complex architecture, crawl budget issues, and technical debt that nobody on the team can fully untangle.
Site migrations that went wrong or need to be planned properly Indexing or crawling issues at scale SEO and dev are not aligned on priorities You need someone who has seen this specific kind of mess before
When people reach out
The situations I get called into
These are the moments when people realize they need more than a checklist.
Traffic is flat or dropping and no best practice fix has moved the needle. Something is broken and nobody on the team can pinpoint it.
They need someone to think through the problem with them. Not another 200-page audit that sits in a folder and never gets implemented.
Technical or crawling issues that the team can see in the data but cannot clearly explain or prioritize.
They want a strategy built around their actual website and business, not a generic template adapted with their logo on it.
They have encountered something unusual, edge-case, or completely unexpected and need someone who has likely seen it before.
A site migration, penalty recovery, or major structural change is coming and they cannot afford to get it wrong.
What to expect
What working with me looks like
Direct, honest, and built around your actual situation.
01 Clear SEO decisions backed by experience and data. No buzzwords. No vague recommendations that sound good in a slide deck but mean nothing in practice.
02 A roadmap that tells you what to fix, what to ignore, and what actually matters for your specific site at this specific moment.
03 Technical and content strategies adapted to your website, your team, and your business reality. Not copy-pasted from a playbook.
04 Direct, honest feedback. If something is wrong, I will tell you. No vanity metrics. No "everything looks good overall" when it does not.
05 No AI-generated ideas and recommendations. No templated deliverables with your domain swapped in. Real SEO work done by someone who has been doing this since before most best practices existed.
About me
I started in SEO before "best practices" existed.
When I got into SEO, there were no playbooks. Everything was testing, observing, and building pattern recognition from thousands of real cases. That foundation is what separates how I think from someone who learned SEO from a course - or just prompting GPT.
I have worked in agencies for 14 years across businesses from every industry, from small local sites to large enterprise platforms with millions of monthly visits.
Beyond strategy, I also build automation workflows that handle reporting, monitoring and repetitive SEO processes at scale, so the work gets done faster, without losing quality.
700+ Websites managed and optimized across e-commerce, publishing, B2B, local and enterprise
9M+ Peak monthly visits on sites I have managed and grown
1000s Link building campaigns, from tactical outreach to authority consolidation
20yr Of hands-on SEO work, including technical audits, migrations, penalties, and content strategy
The blog
SEO without the noise
I write about things that do not usually make it into mainstream SEO content. Not trends. Not hot takes. Articles that explain the "why" behind how things work, written for people who are past the basics and want to think more clearly about SEO.
Every article is written by me. No AI, no ghostwriting, no repurposed content. If something is worth publishing, it is because it adds something that is not already out there.
The goal is simple: raise the level of the conversation past "content is king", "SEO is dead", and "I built this with Claude in 10 minutes".
